Executive Coaching for Senior Sales Leaders

As a senior leader, you feel stuck. You want more sales. You need more sales, but nothing you try works.

Expensive incentive programs and cutthroat contests didn’t work. Neither did firing your worst performers. It just made everyone mad at you.

You know how to run a business, but you don’t know how to run a sales organization. It’s time to change all that. Now.


Motivate. Mobilize. Multiply. These are the secrets to successful sales leadership. If you don’t master them, you’ll experience a perpetual revenue rollercoaster, constant turnover, and business stagnation.

I work as an executive coach for CEO’s and heads of sales who aspire to become better senior leaders, grow their people, and hit their number.

Executive coaching will help you:

  • Connect with the salespeople who work for you so they trust and respect you as a leader.
  • Create a winning sales culture, your inner operating system, that inspires your people to give one-hundred percent effort one-hundred percent of the time.
  • Communicate effectively in your cross-functional relationships so you become known as a positive, productive team builder.
  • Transform the chaos of your crazy-busy schedule into a set of clear, focused priorities that you take action on every week.
  • Generate a consistent stream of reliable sales revenue year after year after year (instead of just a quarter or two).


Typical coaching errs in two extremes.

Some coaches are nice and nurturing, but never help you hit your number. Other coaches drive the number, but you can’t stand meeting with them because, well, they’re not very nice. As an executive coach I reject this pendulum swing, The Tyranny of OR, and embrace what has been called The Genius of AND.

In other words, I’ll provide you with both direction and support in our coaching sessions. We’ll talk about your working relationships and the results you’re held accountable for delivering, addressing the issues you’re facing in your world, both professionally and personally.

This is my unique approach to executive coaching:

  1. Relationship AND Results. Within the context of a respectful professional relationship, we’ll address the results you’re held accountable for completing and work together to achieve them. Not one or the other, but both at the same time.
  2. Direction AND Support. My coaching is a strategic blend of these two dynamics. Sometimes I‘ll tell you what I think you should do based on years of sales leadership experience. Other times I’ll ask questions, sit in silence, and let you think for yourself. Again, not one or the other, but both.
  3. Professional AND Personal. This may be the one thing my clients appreciate most about my coaching: I believe you have a life outside of work. And while we won’t spend long periods of time talking about your personal life, I’ll always encourage you to give it the time and attention it deserves.