Average doesn’t cut it anymore. People don’t tell their friends about an average restaurant, an average contractor, or an average consultant. Remarkable, now that’s a different story. At the heart of the word remarkable is “making remarks.” Remarkable service and remarkable products generate remarks from customers, otherwise knows as referrals, the most powerful and reliable […]
Read MoreIt’s an amazing statistic from a customer satisfaction study conducted by The Strategic Planning Institute. The average business never hears from 96% of its unhappy customers. In other words, only 4% of the time people will tell you when something’s gone wrong with your product or service. Everyone else will be nice. And that’s a […]
Read MoreToday’s scarcest resource, in spite of the recent recession, is not money. Neither, in spite of our busy schedules, is it time. Today’s scarcest resource is attention. We are assaulted from every direction with endless email, texts, RSS feeds, Twitter updates, blog posts, news alerts, podcasts. The list goes on and on. Our days are […]
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