Bill Zipp's Sales Blog

Value, Added Value, and (Surprise!) Unexpected Value

Average doesn’t cut it anymore. People don’t tell their friends about an average restaurant, an average contractor, or an average consultant. Remarkable, now that’s a different story. At the heart of the word remarkable is “making remarks.” Remarkable service and remarkable products generate remarks from customers, otherwise knows as referrals, the most powerful and reliable […]

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Two Digital Distractions That Will Destroy Your Days

Today’s scarcest resource, in spite of the recent recession, is not money. Neither, in spite of our busy schedules, is it time. Today’s scarcest resource is attention. We are assaulted from every direction with endless email, texts, RSS feeds, Twitter updates, blog posts, news alerts, podcasts. The list goes on and on. Our days are […]

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